Drinkforlife Trading Ltd had the distinct honor of hosting esteemed guests from the leading Spanish group Mahou San Miguel in Cyprus this past May.
The visitors included:
- Bianca Clemente Ardila, International Sales Manager.
- Joaquin Castro Mendez, International Sales Manager.
- Daniel Gete Corchero, Country Manager for Italy.
During their visit, a series of targeted market visits were conducted, including stops at several retail stores (supermarkets) in Nicosia and Larnaca, as well as at hospitality venues where Mahou beer is available. The purpose was to assess the brand’s presence and performance in the Cypriot market.
A notable part of the visit was a tour of GSP Stadium in Nicosia, where our guests had the opportunity to see firsthand the activation initiatives carried out at the venue by Drinkforlife Trading Ltd in partnership with Mahou.
The day concluded with an internal presentation by our team, outlining the company’s strategic plan for the development of the Mahou brand in Cyprus, its goals, and a broader overview of the beer and alcoholic beverages sector on the island.
The visit wrapped up in a warm and collaborative atmosphere, with a dinner shared among the distinguished guests from the group and our company’s partners — accompanied, of course, by delicious food and the five-star Spanish Mahou beer.
We are proud to continue investing in our strategic partnership with Mahou San Miguel, bringing the quality, tradition, and modern character of this leading Spanish brewery to Cyprus.
